LinkedIn is the world’s largest professional networking platform, with over 830 million members in over 200 countries and territories. It is a platform where professionals can connect with each other, find jobs, learn new skills, and build their personal brands. And of course, it’s an evolving entity which can impact the “job life” of a lot of people.
LinkedIn trends in 2024
The following are some of the key LinkedIn trends that we can expect to see in 2024:
- Continued growth of video content: Video content is already very popular on LinkedIn, and this trend is expected to continue in 2024. Videos are a great way to engage with your audience and share your expertise. In particular, we can expect to see more short-form video content, such as Reels and Stories, on LinkedIn in 2024.
- Increased focus on employee engagement and well-being: Companies are increasingly using LinkedIn to engage with their employees and promote a positive work culture. We can expect to see more companies using LinkedIn to share employee stories, celebrate employee successes, and provide support for employee well-being in 2024.
- Greater use of AI and machine learning: Artificial intelligence (AI) and machine learning are already being used in a number of ways on LinkedIn, such as recommending content to users and identifying potential job candidates. In 2024, we can expect to see even more AI-powered features on LinkedIn, such as the ability to generate personalized career advice and to match users with relevant jobs and opportunities.
- Growing importance of diversity and inclusion: Diversity and inclusion are increasingly important topics in the workplace, and LinkedIn is playing a role in promoting these values. We can expect to see more companies using LinkedIn to share their commitment to diversity and inclusion, and to recruit and promote diverse talent in 2024.
- Rising popularity of social commerce: Social commerce is the process of selling products and services directly through social media platforms. We can expect to see more companies using LinkedIn to sell their products and services in 2024. This is because LinkedIn is a platform where professionals are already engaged and looking for information about products and services that can help them in their careers.
How to prepare for LinkedIn trends in 2024
There are a number of things that you can do to prepare for the LinkedIn trends in 2024:
- Start creating video content: If you’re not already creating video content for LinkedIn, now is the time to start. Videos are a great way to engage with your audience and share your expertise. You can start by creating short-form videos, such as Reels and Stories, which are easy to produce and consume.
- Focus on employee engagement and well-being: If you’re an employer, use LinkedIn to engage with your employees and promote a positive work culture. Share employee stories, celebrate employee successes, and provide support for employee well-being.
- Embrace AI and machine learning: Learn about the AI-powered features on LinkedIn and how you can use them to your advantage. For example, you can use LinkedIn Recommendations to find new job opportunities and LinkedIn Career Advice to develop your skills.
- Promote diversity and inclusion: Share your company’s commitment to diversity and inclusion on LinkedIn. You can also use LinkedIn to recruit and promote diverse talent.
- Experiment with social commerce: If you’re a business owner, experiment with social commerce on LinkedIn. This could involve creating LinkedIn posts that promote your products and services, or running LinkedIn ads to target potential customers.
By following these tips, you can prepare for the LinkedIn trends in 2024 and position yourself for success.
