Lionel Messi’s arrival in Major League Soccer (MLS) in 2023 has had a significant impact on the league. The “Messi Effect” has been felt in a number of ways, including increased attendance, viewership, and investment.
One of the most obvious impacts of the Messi Effect has been the increase in attendance at MLS matches. Since Messi joined Inter Miami, the team’s average attendance has increased by over 50%. This trend has been seen across the league, with MLS teams reporting record-breaking attendance figures in 2023.
The Messi Effect has also led to an increase in viewership of MLS matches. ESPN, which is the exclusive US broadcaster of MLS, reported that viewership of MLS matches increased by over 30% in 2023. This increase in viewership has made MLS one of the most popular sports leagues in the United States.
The Messi Effect has also led to an increase in investment in MLS. In 2023, MLS teams raised over $1 billion in new investment. This investment has been used to build new stadiums, improve existing stadiums, and attract new players.
The Messi Effect has been a positive development for MLS. It has helped to increase attendance, viewership, and investment in the league. The Messi Effect has also helped to raise the profile of MLS on the international stage.
Here are some specific examples of the Messi Effect in action:
- Inter Miami’s average attendance has increased by over 50% since Messi joined the team.
- ESPN reported that viewership of MLS matches increased by over 30% in 2023.
- MLS teams raised over $1 billion in new investment in 2023.
- The Messi Effect has helped to raise the profile of MLS on the international stage.
The Messi Effect is a real phenomenon that is having a positive impact on American soccer. MLS is now more popular than ever before, and the league is well-positioned for continued growth in the years to come.
